26 Sep
Sometimes for Property Developers it is not necessary to get a photorealistic image of the final result (for example for planning application purposes) and being able to choose between a 3D visual or a Photorealistic 3D render can potentially save hundreds, sometimes even thousands of pounds per image.
To understand this economical difference, it is important to understand how both types of CGIs (Computer Generated Images) are made. A 3D render is not possible without a 3D model and a 3D rendering software which calculate the lights from the software and the bounces of this on the 3D model itself. It takes hours for the 3D artist to model the 3D and even for the software to calculate the images. A 3D visual instead is the result of graphic software, and usually (in the construction industry), it is just meant to give just an idea of how the project will look like. To be fair sometimes 3D visuals can cost even more than 3D renders as these can be a combination of the rendered image and the graphic touch is given in addition usually to add special effects, but this is not usually the case for the construction industry.
Leave a Comment