03 Mar

Understanding Costs

Why Costs May Vary So Much From Project to Project Whether you are developing a large or small project, there are a few main pricing components are bound to affect your budget: Labour involved
Understand clients brief & changes
Modelling
Texturing
Lighting and camera
Post production
Size of the image
What files, materials,
reference images & brief supplied
Deadlines
Number of Revisions
If you are expecting multiple detailed and complex renders, there is every possibility that labour costs will shoot up because better work will require more skilled and experienced labour.

Additionally, while labour is a factor, the time taken for the servers to use computational power to compute the render is also a concern; more so for the rendering company because it adds to the costs. The point here is that rendering high quality large sized images for a billboard takes a very powerful computer and it takes a long time. The reason for this is that the computer has to compute more data, polygons and pixels to produce the final image.

The files the client submits is key to keeping the costs down. If you submit a very clear brief with a 3d model, reference images and style of render you want, obviously the price will be much lower as less work is involved. However, if your brief is not clear the designers expect the worst and that changes will be plentiful and they have to calculate this in to the cost.

Deadlines. If the 3D team has to work overtime to complete the render prices will increase. Additionally, deadlines are important not only for cost but also for the quality of your render. If the job needs to be done in 72 hours, the labour invested in the project will be less. This can result in lower quality.

Tags: RenderReality Design

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