18 Sep
3D renders should not be used only merely as a marketing instrument, even if this is the usage that they are most known for, as they help to maximise and speed up sales. I can say so because as many studies have already proven, CGIs can also serve Clients and all professionals working on any project to better understand the desired outcome and ultimately provide clear instructions for anybody that uses them (from the material supplier to the bricklayers and the fitters).
All companies involved in big projects, consisting for example in multiple apartments, are already commissioning these since the start, and trust me, they wouldn’t do it if they didn’t know this investment is worthwhile. Potentially not only CGIs allow you to sell the projects before even the first brick is in place, but they also allow you to speed up the building process and have more control on it. It is crazy not to do these!
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